(Real results from our SEO work, as shown in Google Analytics)
No Traffic? Here’s Why
Searching for SEO in Essex? You built the website, and nothing happened.
No traffic. No enquiries. No customers. A quiet site and a sinking feeling.
Your situation isn’t unusual. It’s common. Most web designers don’t understand search engines (or emerging AI search).
They build you a website, not an SEO strategy. They make it look good, but they don’t make it work.
You spent hundreds, maybe thousands, on a zero-traffic website. It’s frustrating. But it’s fixable.
Welcome to Roysearch. We make websites work.
See the Results for Yourself…
Below are screenshots from website stats of businesses we’ve worked with.
Local service providers, e-commerce stores, niche blogs, and brick-and-mortar shops.
Each shows monthly visitor numbers, year by year—real-world proof of properly researched, planned, and executed SEO strategies.
Click the dropdowns below to see real traffic screenshots and the strategies behind them. Year-by-year growth is shown in the right-hand columns.
Local Service SEO: From 1k to 100k views (100X Growth)
This Essex-based mobile service business started with 1,000+ yearly views in 2017.
Through a targeted local SEO strategy and service area expansion. Visitor numbers grew from 1,000 to over 55,000 by 2023
Aggressive content marketing (more on this later) helped us more than double our previous reach. Climbing to 106,336 in 2024.
This sharp increase is the result of publishing relevant, location-focused content, useful niche content and ongoing on-site SEO.
Kitchenware SEO Growth: From Under 1,000 Views to 83,000+
SEO work began on this e-commerce site in 2018. The website wasn’t even breaking 1,000 annual views.
Traffic grew to 127,000 visitors within two years.
Visitor count rose year-over-year, with a notable spike in 2020 and 2021. During the lockdowns, more people shifted to online shopping.
While views dipped in 2022 as online behaviour shifted, they rebounded to 83,337 in 2023—nearly 83x higher than pre-SEO levels. The upward trend continues.
Salon SEO: From 4.7K to 12K+—155% Growth
This beauty salon experienced steady growth in website traffic, increasing from 4,703 views in 2017 to 8,217 in 2019.
In 2020, views dropped to 6,904 due to COVID-19 lockdowns—a common setback for in-person businesses. However, this quieter period was the ideal time to invest in SEO.
By improving local visibility, updating service pages, and targeting an extra area, traffic increased by 76% the following year.
By 2023 and 2024, traffic stabilised above 12,000 annual visits.
Health Products SEO: Scaling to Nearly 50,000 Visitors with Unique Content
A content-first SEO strategy drove the growth of this e-commerce website.
Starting with 1,970 visitors in 2020, traffic grew each year. Reaching 49,191 by 2024
Original, optimised product descriptions laid the groundwork. High-quality content and a product calculator pushed the site up in rankings, views, and conversions.
Essex Service Business: Built From Scratch to 22,000+ Views
The website launched in 2018 with an SEO strategy targeting multiple services across various areas of Essex.
Starting with 1,428 views, traffic grew steadily year-on-year. By 2021, the site reached 16,230 views, thanks to local content, on-site and off-site SEO.
Growth continued through 2022–2024, with traffic stabilising at 22,700 annual visits.
Niche Watersports Product SEO: From 70 to Over 25,000 Annual Visitors
This niche watersports website only had 70 visitors in 2020. SEO was started in mid-2021.
The SEO plan focused on long-tail keywords, unique product content, informational articles for users, and technical improvements.
The work paid off the following year—traffic jumped to 9,215 in 2022, then to 15,779 in 2023, and reached 25,251 by the end of 2024.
A 175x increase in four years.
Clinical Beauty SEO: How One Year of SEO Delivers 12K+ Visits Year on Year
This site launched in 2021. A clinical beauty shop which serves a single area. Built around a clear SEO plan, it pulled in 8,287 visitors in its first year.
With extra SEO and service-specific content, traffic peaked at 14,737 in 2022.
Although no SEO work has been done since early 2022, the site continues to attract over 12,000 visitors annually.
Get a Free, Custom SEO Strategy & Quote
No obligation. No pressure. A tailored plan for results.
Exclusivity: Shuts Out Your Competition
No competing businesses in your area will be taken on
If you’re a Landscaper in Essex, no other Landscaper in Essex will be accepted
You get the full benefit of proven strategies with zero risk of overlap.
No conflict of interest. No divided loyalties
Why SEO Works (and Keeps Working)
Real People: Real Searches. Ready to Buy
SEO brings in high-intent visitors searching for your products or services.
Keeps Paying Off: Month After Month. Year After Year
Your site keeps working. Pulling in traffic, leads, and sales, month after month, year after year.
Compounding ROI: SEO Eclipses Paid, Social, and Print
SEO brings in free traffic. Delivering better ROI than paid ads, social, or print over the long term.
Escape the Pay-to-Play Trap: Stop Paying for Every Click
As your rankings rise, free traffic increases. You save money on paid ads.
More Than a Website: A Plan to Drive Traffic & Sales
Most of your rivals don’t do SEO (or they do it badly). A smart SEO strategy gives you a competitive edge.
Works 24/7: Always Working. Always Delivering
SEO never sleeps, working nonstop to pull in traffic and leads. Paid & Social ads? They stop the moment your budget runs out.
Scalable: Start Local. Expand National.
SEO scales with your business. Add new products and services. Expand into new areas as you grow.
Builds Credibility: The Higher You Rank, The More They Trust
Search results carry instant authority. Searchers assume the top results are the best.
Brand Awareness: SEO Builds Familiarity
The more you appear, the more familiar you become, searchers remember you.
Analytics: Real Behaviour. Real Insights. Real-Time Fixes
Tracking how users search, scroll, and click enables real-time optimisation. Turning more visitors into customers.
Executing Your SEO Strategy: Built to Rank, Built to Convert
SEO is a complete strategy with all parts working in sync. Your site must run properly. Every part matters
Proven SEO tactics paired with real-world experience create effective outcomes…
Every step is applied to build your visibility, attract the right visitors, and turn clicks into customers.
SEO strategies are engineered to rank and convert.
Here’s how the strategy will be executed, step by step:
Keyword Research: How Your Customers Search (and How to Get Found)
If your content doesn’t mirror the words your customers type into Google, you don’t exist. You don’t get found. You don’t get paid.
When drowning in invoices and receipts, they’re not typing “award-winning accountants” or “innovative bookkeeping services”, they’re typing “accountants near me” or “accountants in Essex”
Every keyword, phrase, and question your customers type into Google is uncovered, forming the basis for your tailored SEO strategy.
Pages and content are built on your searchers’ keywords.
Rankings rise. Phones ring.
Mirror their words, and they’ll find you. Get found, and they’ll pay you.
Competitor Research: Outrun, Outrank, Out-Convert
You’ve got a site—nice design, clear copy, maybe even a blog no one reads.
Meanwhile, your competitors are taking your traffic and your customers while you’re buried on page two (or worse). They’re better their SEO is.
Their setup is reverse-engineered—keywords, backlinks, content structure, all of it. Then, a plan is developed to beat theirs.
Every page. Every word. Every link.
Built to outrun, outrank and out-convert your competitors.
SEO Content Writing: Optimised to Rank. Crafted to Sell
Content lays the groundwork for everything else. It’s how you earn rankings, traffic, trust and conversions.
The core of content marketing is creating unique and original assets which rank, resonate, and convert.
Your site speaks their language — not a keyword-stuffed robot, but a real human who cares.
Every piece is written to rank in both Google and emerging AI Search engines, attract the right traffic, hold attention and turn visitors into customers.
Every piece is written to rank in Google and AI search results, attract the right traffic, hold attention, and turn visitors into customers.
Onsite SEO: Pretty Doesn’t Rank, Precision Does
Google doesn’t rank pretty. It ranks precision.
Your site looks the part, but if it loads slowly, has confusing navigation, irrelevant title tags and thin content with no interlinking…
It won’t rank.
It won’t generate traffic.
You won’t get customers.
Every part is dissected: navigation, internal links, metadata, content, page speed, mobile performance, crawl depth, header structure, image optimisation, schema, and more.
Your site is rebuilt to run with machine-like accuracy. All parts work together.
Google rewards it. Rankings climb. Calls & emails come in.
Offsite SEO: Get Mentioned. Get Linked. Get Found.
You can’t win Google’s trust without offsite SEO, and without trust you won’t rank.
Links are secured on trusted directories and business networks.
From there, links are built from locally relevant blogs, news outlets, and community websites.
Each link boosts your site’s authority, helping you rise in the search results.
Technical SEO: Fixing Hidden Issues Killing Your Rankings
If search engines can’t crawl your site, it won’t rank, no matter how good your content is.
Technical SEO fixes the invisible barriers that hold a site back.
This means faster load times, mobile-ready layouts, clean URLs, secure connections, and no broken links or redirect loops.
Technical SEO also covers sitemaps, structured data, and schema. Tools which help search engines read your site and serve it to the right audience.
Local SEO: Own Your Area. Outrank Every Local Business.
Targeted pages are built for every area you serve. Loaded with unique, original content tailored to your specific services in the area.
No copy-paste shortcuts, no duplicate content. Every page is crafted to speak to local searchers.
All elements are tied together with a fully optimised Google Business Profile, consistent local citations, and a steady stream of real customer reviews.
The result? You rise in the map pack, own local organic rankings, and outrank competitors who try to coast on generic content.
Tracking and Reporting: Clear Data. Real Progress. Visible Results
SEO Tools show where your pages rank and for which search terms.
Want to know which keywords are driving traffic, which pages are slipping, and how your competitors are moving?
It’s all there. Every report turns raw data into clear, strategic insights — so you will know what’s working and where progress is being made.
Data from these reports refines and improves your strategy.
Ongoing SEO: Keep Climbing. Keep Converting
Getting your site live and ranking is the beginning. Ongoing SEO keeps your momentum going.
By adding fresh content, earning high-quality backlinks, improving your website’s structure, and refreshing older pages, you stay relevant.
It also means optimising for conversions so the traffic you gain turns into real leads and customers.
With a smart, ongoing, flexible strategy in place, your site will rank, grow and deliver results that compound over time.
Read this far? You want real results
Let’s Fix Your SEO
Tailored Strategy. No-Obligation Quote.
Step 1: Contact Us
Call, Email or WhatsApp us
Step 2: Describe Your Business
Tell us…
What you do…
What you offer…
Where you are…
The areas you serve…
Anything else you think we should know
Got questions? Ask away.
Step 3: Receive Your SEO Strategy & Quote
In a few days, you’ll get a written SEO plan tailored to your business, plus a no-obligation quote. A clear strategy to rank higher in Google, appear in AI search, and turn clicks into customers.